About Effy Jewelry

Founded in 1979 by Effy Hematian, Effy Jewelry has grown into one of the most celebrated names in the American jewelry industry, blending artisanal craftsmanship with bold, innovative designs. Every piece is meticulously crafted in the heart of New York City, utilizing a vibrant palette of gemstones and precious metals to create wearable works of art. From the iconic Panther motif to modern diamond collections, our heritage is built on a commitment to quality and a passion for luxury style.